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Tuesday 12 April 2011

Why are opening title sequences so important to the film industry?


Saul Bass, a famous graphic designer in the film industry, once stated that 'making a main-title was like making a poster, you're condensing the event into this one concept, this one metaphor a back-story that needs to be told or a character that needs to be introduced'.

The title sequence of a movie can be the most impotent element in the whole film. This is because except trailers, these are the first images the audience sees when the movie starts. These sequences last about two to three minutes. However they can set up the director’s intentions, the story line, the genre and the expectations of the audience.

Furthermore this sequence tells you who directed are stared in this film. So the audience can expect how the film is going to be like by basing the movie on the teams past work. Also if the audience likes the sequence then they will have a good first impression and will be drawn in the watch the rest of the movie. Taking all of these factors into account, I think that the opening title sequence of any movie is the most crucial element in the film industry.

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