Audience Research

Before choosing a film genre to base our opening scene on, we created a questionnaire in order to find out what sort of genre people enjoy and what factors are needed in an opening title sequence to make it effective.

The questionnaire that we had prepared consisted of the following questions:

• Whether their male or female
• How old they were
• What is most effective in a film?
• What makes a good opening title sequence?
• When was the last time they watched a film
• What type of story is most interesting?
• Anything inappropriate in an opening sequence?
• What background music do they best prefer

We created graphs based on the results we got. It was necessary to ask these questions as we needed to know our target audience and what kind of things they find effective in a opening sequence and what things are inappropriate in it.

We found out that a lot of people believed that having good visual effects is the most important factor to have in an opening sequence. One factor that people enjoyed the least in an opening sequence is text and dialogue. From this, we concluded as a group, that we should have as little text and dialogue as possible in our film. As well as special effects, people believed that music and action is important too. So we would have to make the music relevant to the movie and make it flow with the sequence. The ending of the sequence should have a cliff hanger to make the audience wanting to know more. In addition to this, we concluded from our results that our opening sequence should be a crime/ urban drama because the target audience is between teenagers and 20’s.